{"id":1845,"date":"2022-01-15T21:09:00","date_gmt":"2022-01-16T00:09:00","guid":{"rendered":"http:\/\/177.154.191.144\/~jaide5683\/projetos\/celso-papaleo-advogados\/"},"modified":"2023-08-15T15:06:35","modified_gmt":"2023-08-15T18:06:35","slug":"celso-papaleo","status":"publish","type":"projetos","link":"https:\/\/jaidermorais.com\/en\/projects\/celso-papaleo\/","title":{"rendered":"Celso Papaleo"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\" id=\"h-brand-design-2021\">Brand Design &#8211; 2021<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">The Celso Papaleo law firm, with 16 years of history and specialized in Medical Law, yearned for a unique visual identity that stood out in the market. The goal was to showcase the strong and successful character of the brand, highlighting its attention to detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seeking to go beyond common legal clich\u00e9s, Celso Papaleo desired a new visual identity that was disruptive and innovative, but without losing the tone of tradition. Our challenge was to develop a brand that conveyed power, trust, sophistication, and richness, while connecting the areas of Law and Medicine in a unique and contemporary way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A creative journey that resulted in an elegant combination of symbols and colors that resonate with the brand&#8217;s essence, its mission, and its target audience.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-caneta.jpg\" alt=\"\" class=\"wp-image-1835\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-caneta.jpg 1920w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-caneta-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-caneta-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-caneta-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-caneta-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-canecas.jpg\" alt=\"\" class=\"wp-image-1806\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-canecas.jpg 1920w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-canecas-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-canecas-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-canecas-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-canecas-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Design: Sophisticated, Innovative, and Striking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The symbol created for the brand is the union of two powerful icons: the fountain pen, a representation of power, wealth, and tradition in law, and the Rod of Asclepius, the ancient Roman symbol of medicine and healing. The pen, tilted at the ideal angle of 45\u00ba, and wrapped by a snake, conveys the sensation of writing movement, bringing the CP monogram of Celso Papaleo to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Color also plays a crucial role in the brand&#8217;s communication. Lead was chosen to convey elegance, sophistication, solidity, and stability, while Gold reflects power, intelligence, persuasion, and nobility. The combination of these elements resulted in a minimalist and imaginative design that is both disruptive and impactful.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-cartao.jpg\" alt=\"\" class=\"wp-image-1808\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-cartao.jpg 1920w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-cartao-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-cartao-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-cartao-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-cartao-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-timbrado.jpg\" alt=\"\" class=\"wp-image-1828\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-timbrado.jpg 1920w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-timbrado-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-timbrado-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-timbrado-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-timbrado-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/celso-papaleo-en.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito-en.jpg\" alt=\"\" class=\"wp-image-1811\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito-en.jpg 1920w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito-en-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito-en-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito-en-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito-en-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1822\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-esbocos-1024x576.jpg\" alt=\"\" class=\"wp-image-1822\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-esbocos-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-esbocos-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-esbocos-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-esbocos-1536x864.jpg 1536w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-esbocos.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1817\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito2-en-1024x576.jpg\" alt=\"\" class=\"wp-image-1817\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito2-en-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito2-en-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito2-en-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito2-en-1536x864.jpg 1536w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-conceito2-en.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-envelope.jpg\" alt=\"\" class=\"wp-image-1820\" srcset=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-envelope.jpg 1920w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-envelope-300x169.jpg 300w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-envelope-1024x576.jpg 1024w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-envelope-768x432.jpg 768w, https:\/\/jaidermorais.com\/wp-content\/uploads\/2022\/01\/jaider-morais-celso-papaleo-envelope-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Result: A Distinctive and Resonant Brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With this new visual identity, Celso Papaleo Lawyers now possesses a visual representation that not only sets the brand apart from competition but also perfectly encapsulates its unique promise to the market. A powerful visual emblem for a brand that combines the assurance of Medical Law with disruption, tradition, and modernity.<\/p>\n","protected":false},"featured_media":1076,"template":"","categorias":[],"class_list":["post-1845","projetos","type-projetos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Celso Papaleo - Jaider Morais<\/title>\n<meta name=\"description\" content=\"Reinventing the visual identity of Celso Papaleo Lawyers, a sophisticated balance between law, medicine, and modern design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jaidermorais.com\/en\/projects\/celso-papaleo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celso Papaleo\" \/>\n<meta property=\"og:description\" content=\"Reinventing the visual identity of Celso Papaleo Lawyers, a sophisticated balance between law, medicine, and modern design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jaidermorais.com\/en\/projects\/celso-papaleo\/\" \/>\n<meta property=\"og:site_name\" content=\"Jaider Morais\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T18:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jaidermorais.com\/wp-content\/uploads\/2023\/06\/jaider-morais-papaleo-advogados-topo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jaidermorais.com\\\/en\\\/projects\\\/celso-papaleo\\\/\",\"url\":\"https:\\\/\\\/jaidermorais.com\\\/en\\\/projects\\\/celso-papaleo\\\/\",\"name\":\"Celso Papaleo - 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