{"id":3288,"date":"2023-12-12T15:49:00","date_gmt":"2023-12-12T18:49:00","guid":{"rendered":"http:\/\/jaidermorais.com\/projetos\/coffee-in-english\/"},"modified":"2024-07-09T10:05:07","modified_gmt":"2024-07-09T13:05:07","slug":"coffee-in-english","status":"publish","type":"projetos","link":"https:\/\/jaidermorais.com\/en\/projects\/coffee-in-english\/","title":{"rendered":"Coffee in English"},"content":{"rendered":"\n
Brand Design \u2013 2023<\/h6>\n\n
Coffee in English emerges as a unique space, dedicated to transforming the way English is learned and practiced. With the tagline “Coffee-Powered Conversation,” the idea is to create a friendly, relaxed, and pressure-free environment, perfect for practicing English conversation. Aimed at a young, dynamic, and bold audience, the brand carries a cool and interactive essence, promising an encouraging learning experience.<\/p>\n\n
The challenge, as a designer, was to encapsulate the essence of a space that not only teaches a language but also sells self-confidence – “We wanted to create a linguistic passport, providing students with the necessary tools to explore the world confidently in their communication abilities<\/em>.”<\/p>\n\n
The Design: Culture, Connection, and Expression<\/h2>\n\n
The visual identity of Coffee in English is a reflection of its innovative mission. Combining cultural inspirations and a deep desire for connection, the design features elements that evoke familiarity and trust.<\/p>\n\n
The design of Coffee in English combines the American flag, a powerful symbol of English, with the image of an inviting coffee mug, symbolizing an ideal space for pressure-free English conversations. This symbol, carrying the monogram CE, is an accurate representation of the brand, balancing the seriousness of learning with the casualness of conversational practice.<\/p>\n\n
The simple and modern typography conveys the solidity of Coffee in English, simultaneously encouraging spontaneous and supportive interactions. The contracted and dynamic form of the pronunciation “inEnglish”, evoked in phrases like “InEnglish please!” or “C\u2019monnnnn, dude! Speak inEnglish!”, emphasizes the fluidity and interactive nature of language learning, reflecting the brand\u2019s uncomplicated and straightforward approach.<\/p>\n\n
The color palette pays homage to the Brazilian roots of the learners, using green and yellow not only to build a bridge with the language but also to celebrate the uniqueness of each student on their English learning journey. This approach encourages students to embrace their linguistic quirks, moving away from the notion that they need to speak like perfect natives.<\/p>\n\n
To complete the visual identity, a vibrant pattern of common English phrases \u2014 “Hey, Yay, Okay, Wow, Mornin, Yep, Thanks, Gotcha, Sup, and Hmm” \u2014 adds a touch of relaxation and inclusiveness. This design choice, using different fonts for each expression, celebrates the diversity and individuality of students, reinforcing the inclusive concept that English is accessible to everyone, each in their own way.<\/p>\n\n
The Outcome: A Unique and Inclusive Brand<\/h2>\n\n
Combining innovation in design, an encouraging message, and a personal approach to learning English, Coffee in English establishes itself as a unique brand in the educational market. It promotes a space where English is practiced naturally and enjoyably, redefining the concept of learning a new language with a cup of coffee in hand and stimulating conversation.<\/p>\n","protected":false},"featured_media":3280,"template":"","categorias":[],"class_list":["post-3288","projetos","type-projetos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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