Brand Design – 2020
Clickativo is an innovative custom software and app development company. Its goal is to assist individuals and businesses in prospering through systems developed with excellence. With a 14-year history, Clickativo focuses on creating solutions that address the individual needs of its clients, positioning itself as a reliable technological partner.
The challenge was to rebrand Clickativo, illustrating its journey and growth over the years. With a design that speaks directly to its audience, combining innovation and reliability. Emphasizing the humanity of the brand and establishing a genuine connection with partners and customers.
The Design: Innovation, Creativity, and Solidity.
The key idea behind Clickativo’s logo lies in the letters “CLI,” which have a design inspired by a light bulb, universally recognized as a symbol of illumination, insights, and innovative ideas. It serves as a reminder that, for Clickativo, all great solutions stem from a simple idea. Interestingly, “CLI” is also an acronym for Command-line interface, the original way of communicating with computers in the 1960s. Demonstrating that Clickativo values both the roots of technology and future innovations.
With its own typography, which not only provides identity, precision, and uniqueness but also emphasizes Clickativo’s commitment to delivering unique and personalized solutions to its clients’ needs.
The colors chosen for Clickativo hold profound meanings. Lime green symbolizes growth, security, tranquility, balance, and conveys freshness and modernity. On the other hand, dark gray is not just a neutral shade: it represents seriousness, innovation, technology, and solidity, consolidating the trust expected from a technology company.
The Result: Authentic Connection and Technical Reliability.
With a design strategically aligned with the essence of the business, Clickativo presents itself to the market with a brand that balances technological innovation with a personal and approachable approach. The new look not only encapsulates over a decade of expertise and growth but also highlights the company’s ongoing commitment to being a reliable and customer-centered partner.
